App-install campaign for a food-delivery app

Install and first-order campaigns on TikTok and Meta with creatives localised for each city.

Sample case study — shows the format of our work; client details are illustrative.

ClientRegional food-delivery app

IndustryConsumer apps

RegionUAE

Timeline3 months

-48%cost per first order

120K+installs

+33%install-to-order rate

The challenge

What was holding them back.

Installs were growing but few users placed a first order, so the real cost per customer was very high.

What we built

Optimised campaigns for first order, not just installs

City-specific creatives featuring local restaurants

Retargeting installers who hadn’t ordered with first-order offers

MMP integration for clean attribution

Tech & tools

TikTok AdsMeta AdsAppsFlyerFirebase

More work

Tracking fixed, creatives tested weekly and budgets scaled from $3K to $18K a month — while ROAS went up.

1.4 → 3.6 ROAS

Lead-form campaigns on Meta and TikTok feeding a CRM, with qualifying questions that cut junk leads.

-35% cost per qualified lead

A slow, dated store rebuilt on Shopify with a premium design, faster checkout and SEO-ready product pages.

2.1s mobile load time

Next step

Tell us about your business and we’ll plan a digital marketing & seo project around your goals.